Albert Einstein (and Other Marketing Geniuses) on Love, Giants and the Single...
A marketing genius once said: “Rules enable one to follow. Knowledge enables one to lead.” Genius Doesn’t Happen By Accident Fact is, not all ideas are created equal. Not by a long shot. I determine if...
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Inside the Shark Tank With Daymond John
As a brand, I find Shark Tank at the top of its game. It’s a well choreographed enterprise that hasn’t lost its mission, focus or appeal. That’s why I first wrote “The Shark Tank Formula: 4 Steps To...
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Social Media vs. Branding: Which One’s Losing and Why?
“We’re here tonight with two world-class opponents. “In this corner is the current champion, Social Media, the reigning and defending Champion holding the professional world record for endless wins...
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What the Brad Pitt Commercial Failed to Mention
Brad Pitt’s TV commercial for Chanel No. 5 has created quite a stir. Ad Age wrote about it and Saturday Night Live did a series of spoofs that echoed this ad’s ambiance for the famous fragrance....
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Is Your Brand Set Up To Avoid Its Own Fiscal Cliff?
I was reading a good article in the Huffington Post that explains in understandable English what’s meant by the term “fiscal cliff.” It is explained this way: “This whole situation is the result of an...
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A Brand is Like Shampoo (for Anyone with a YouTube Channel)
As many of you know, I see things differently. Like when I wrote my Fast Company post proving how “Design is Like Underwear.” (See the video here). And while I was minding my own business, along comes...
View ArticleClik here to view.
The Impossible Brand Formula (New Slideshare Presentation)
After being alerted this morning by Slideshare that my presentations have collectively been viewed over 459,000 times (with two more of those nearing the remarkable 100,000 landmark), I decided to do a...
View ArticleAlbert Einstein (and Other Marketing Geniuses) on Love, Giants and the Single...
A marketing genius once said: “Rules enable one to follow. Knowledge enables one to lead.” Genius Doesn’t Happen By Accident Fact is, not all ideas are created equal. Not by a long shot. I determine if...
View ArticleClik here to view.
Inside the Shark Tank With Daymond John
As a brand, I find Shark Tank at the top of its game. It’s a well choreographed enterprise that hasn’t lost its mission, focus or appeal. That’s why I first wrote “The Shark Tank Formula: 4 Steps To...
View ArticleClik here to view.
Social Media vs. Branding: Which One’s Losing and Why?
“We’re here tonight with two world-class opponents. “In this corner is the current champion, Social Media, the reigning and defending Champion holding the professional world record for endless wins...
View ArticleClik here to view.
What the Brad Pitt Commercial Failed to Mention
Brad Pitt’s TV commercial for Chanel No. 5 has created quite a stir. Ad Age wrote about it and Saturday Night Live did a series of spoofs that echoed this ad’s ambiance for the famous fragrance....
View ArticleClik here to view.
Is Your Brand Set Up To Avoid Its Own Fiscal Cliff?
I was reading a good article in the Huffington Post that explains in understandable English what’s meant by the term “fiscal cliff.” It is explained this way: “This whole situation is the result of an...
View ArticleClik here to view.
A Brand is Like Shampoo (for Anyone with a YouTube Channel)
As many of you know, I see things differently. Like when I wrote my Fast Company post proving how “Design is Like Underwear.” (See the video here). And while I was minding my own business, along comes...
View ArticleClik here to view.
The Impossible Brand Formula (New Slideshare Presentation)
After being alerted this morning by Slideshare that my presentations have collectively been viewed over 459,000 times (with two more of those nearing the remarkable 100,000 landmark), I decided to do a...
View Article
